My DiL is an organic gardener like me (I’m so proud!), we often go back and forth about different cultivars, particular techniques for (trying to) beat bugs, etc. She linked me to a story from the LA Environmental Health Examiner this morning that I’m making the subject of this post.

Jon Stewart spoofs and doctors warn: avoid GMOs

Seems that on the 8th of May this year the American Academy of Environmental Medicine [AAEM] officially called on doctors to educate their patients and their local medical communities as well as the public to “avoid GM foods when possible.” Why? Well, it seems that the results of those long-term feeding studies that Monsanto, et al. were NOT required by the FDA to do before they introduced poisons disguised as staple food crops are finally coming in, and they aren’t good…

“There is more than a casual association between GM foods and adverse health effects. There is causation,” according to the AAEM’s resolution to its membership.
“The strength of association and consistency between GM foods and disease is confirmed in several animal studies.” A review of more than 600 papers in scientific journals led biologist Pushpa M. Bhargava to conclude that GMOs are a major contributor to the sharply deteriorating health of Americans. Worse, pregnant women and their babies are at the greatest risk for harm. What is known from experience with GMOs as animal feed so far:

• Female rats fed GM soy suffered a greater than 50% loss of their litters, compared with a 10% death rate for the natural soy control group.

• Surviving females in those rat litters experienced problems becoming pregnant when they matured.

• Male rates fed GM soy had their testicles change color. Their sperm was altered to produce fewer offspring and those offspring were smaller than normal.

• Indian buffalos that grazed on GM cotton plants after harvest had reproductive problems or became infertile. Pigs fed GM corn also became sterile.

• In the US, the incidence of low birth weight babies, infertility and infant mortality are all rising dramatically since the introduction of GM foods in the human foodstream.

Serious food allergies are rising epidemically, immune dysfunction is also becoming endemic in the US population. Multiple animal studies of GMO diets indicate that these too are attributable to the new staple foods. The various Bt crops – engineered to produce bacterial toxins in every cell of the plants – have been implicated in the mass deaths of buffalo, cows, horses and chickens.

Bottom line is that no matter how convenient these genetically modified crops are for farmers, seed purveyors and agricultural chemical conglomerates, they are not good for what we humans use them for at our end of the production chain – food. AAEM’s resolution contains advice to doctors to inform their patients to avoid GM foods. This means staying away from anything with soy or corn derivatives, cottonseed and canola oil, and sugar from genetically modified beets.

Those products are okay if they are labeled “organic” or “non-GMO,” so read those labels carefully. Growing season is upon us, so local farmers will be selling produce at farmer’s markets in bulk, and are usually on hand (or a family member is) to tell you whether or not the produce came from GM seeds. Eat as fresh and close to local as possible, avoid highly processed foods – most contain GM soy, high fructose corn syrup from GM corn, and possibly other GMO ingredients.

Your family’s health is on the line, so do what you must. And don’t let Monsanto’s strong-arm tactics get in your way, don’t believe a word of the pro-GMO advertisements they’re paying a fortune to brainwash you with. I’ve found that the best thing is to not buy any food you see advertised on TV. But then again, we quit paying to be brainwashed by TV way back in the mid-1970s, so that hasn’t been difficult!

Please go to the above link and read the article. It’s highly informative, and should help make up a lot of people’s minds about this issue. There is plenty of information about GMOs out on the wide web, easily accessed through OCA or a Google search on “GMO.” Educate yourself, save your family from the health effects of industrial foods.

Moms spend much more money that Dads do. More than 2 trillion (with a ‘T’) dollars a year! That’s a darned lucrative market, so it’s one with a hefty amount of psychologizing put into it by Madison Avenue when they’re designing ad campaigns.

Now, there are people out there who will insist that the target audience for all this marketing is children, and many psychologists insist that advertising targeting children is unethical. Not that ethics counts for very much when there’s trillions of dollars on the table, of course. Deal is, children don’t work for a living, thus have little money to spend on all those expensive, questionably useful consumer items they’re being sold. The person who is REALLY being targeted is Mom. The marketers are just adding to the marketing appeal by enlisting children to do their work for them!

Moms generally don’t watch as much television as their kids do. According to New Dream: Facts About Marketing, the average American child watches about 40,000 television commercials a year, which translates to more than 100 a day. This translates directly into what savvy marketers call “The Nag Factor” – getting kids to nag their Moms into buying something they want (but probably don’t need). Here are some facts about that “Nag Factor” to keep in mind…

• American teenagers will ask Mom to buy them something an average of 9 times before she finally gives in.
• More than 10% of 12-13 year olds admitted to asking more than 50 times for a product.
• More than half of children say getting Mom to buy a product they want makes them “feel better about themselves.”
• Nearly a third of children admitted that peer pressure plays a big role in what products they desire.
• The nag strategy pays off for both kids and marketers – 55% of kids say they’re usually successful in getting Mom to buy.

And don’t think that very young children are immune. Recent studies show that by the time a child is 36 months old – that’s 3 years old – they recognize an average of 100 brand logos. Some kids get money from their parents instead of goodies, and spend a collective total of $24 billion of it themselves on products they want. It’s their influence on how parents spend that the marketers are mostly after, since that figure dwarfs allowance big time.

So. How do advertisers do it? Here are the Top Ten Media Marketing Strategies for getting Mom to buy a child what s/he doesn’t need:

1. Play the “Cool” angle. If you can convince a kid that she or he will automatically become leader of the in-crowd if Mom buys the product, the kid will do all the hard-sell work.

2. Introduce kids to products at school. If a product marketer can get an ‘educational’ website approved by grade school teachers instructing classes in computer tech, internet resources and keyboarding, the kids will insist Moms purchase the products on a regular basis at home.

3. Create a children’s television program based on your products. Air it on PBS or other ‘kid-friendly’ channels in the afternoon or early evening, or on Saturdays. This ensures kids will nag for products associated with the program – toys, food, games, videos, clothing – you name it, they’ll make sure it gets bought.

4. Product placement is important. In the cereal aisle at the grocery, make sure the junk cereals are on the lower shelves. Put the candy and bubble gum within easy reach of short folks. Place the junk toys and candy below the tabloid rags at the checkout stands, Mom will be distracted. If a kid can reach it, Mom isn’t likely to get violent in public trying to pry it out of their screaming kids’ hands.

5. Make sure kids know that chemical dyed sugar water will make them fit and strong – and most of all, sexy. Then the kids will make Mom buy.

6. Don’t be fooled by movie ratings. Kids get into PG-13 and R rated movies all the time. Use those marketing trailers to sell, sell, sell!

7. Sex sells. Especially to 10-year old girls.

8. Use pointless approval slogans. “Mom Approved” or “Mom’s #1 Choice” are good whines to get children to demand bubble gum toothpaste, nutrient-sapping cereals, sugar drinks, candy disguised as fruit, and any sort of junk food.

9. Associate your brand with a cartoon character, clown or pre-teen idol. If the kids’ latest heartthrob wears X shoes exclusively, or dresses like a whore, the kids will demand those shoes and that brand of ‘junior petite’ hooker gear. If Ronald McDonald does a school magic show, the kids will want Happy Meals exclusively for at least three months.

10. Play the abuse card. Make kids believe that they’re being abused if Mom doesn’t buy them what they want right now, they will get that message across in no uncertain terms to Mom.

Urban legends – often spread on kids’ internet chat sites and through their cell messaging cliques – are very helpful for that last one. If a kid can inform Mom with a straight face that some kid in Peoria (or Bangor, or Seattle) committed suicide because they were being harassed for not having this jacket or those shoes or knowing all the words to that rap music song, Mom will feel guilty and concerned that her reticence to buy will drive the young’uns to suicide.

Interestingly enough, I have been unable to find any statistics on how many Moms go crazy, commit suicide or end up in jail for NOT buying things their media overstimulated children demanded. There probably aren’t any such statistics, but it’s a darned good thing (if you are a marketer who knows how to make children do your work for you) kids aren’t nearly as media savvy as Moms are!

Links:

Kids and Commercialism

APA Report: Selling to Kids

We are coming for your children

Online Marketiing to Kids: Strategies and Techniques

Kids for Sale: Television versus the Internet