10 Ways to Make Mom Buy

Moms spend much more money that Dads do. More than 2 trillion (with a ‘T’) dollars a year! That’s a darned lucrative market, so it’s one with a hefty amount of psychologizing put into it by Madison Avenue when they’re designing ad campaigns.

Now, there are people out there who will insist that the target audience for all this marketing is children, and many psychologists insist that advertising targeting children is unethical. Not that ethics counts for very much when there’s trillions of dollars on the table, of course. Deal is, children don’t work for a living, thus have little money to spend on all those expensive, questionably useful consumer items they’re being sold. The person who is REALLY being targeted is Mom. The marketers are just adding to the marketing appeal by enlisting children to do their work for them!

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Filed under Research, Marketing to Kids, Nutrition, Relational Stress, Family Life, Child-Parent Relationships | Comment (0)